Our Story

Girl In Mind is a trend-led British fashion brand inspired by the catwalk, celebrity style and everything we love about getting dressed up.

Designed in-house by our dedicated team, our collections bring together statement dresses, feminine prints, flattering silhouettes and eye-catching details, alongside stylish separates and seasonal pieces.

We believe every woman deserves to look and feel amazing, whatever the occasion. That’s why we focus on creating high-quality, fashion-forward styles with a luxurious feel at an affordable price.

Every piece is designed with our customer in mind — creating clothes we love, would wear ourselves and know our girls will feel incredible in.

Because you are, and we are, the Girl In Mind.